Business and Marketing

Private label cosmetics are makeup and skincare products made by a manufacturer but sold under your own brand. This allows salon owners, estheticians, online sellers, and others to build a beauty label without investing in formulating, testing, and production. If you’re ready to build your own beauty brand, we’ll show you how to get started in 5 easy steps. Whether you’re a veteran seller...

How do I start my own online makeup store? Figure out what kind of makeup you want to sell online and how many products you want in your collection. Then identify your target market of people who would find value in your products. Determine your differentiator, find a manufacturer, obtain a permit, create your inventory, choose an ecommerce platform, and launch your website. We...

Competing for attention in the beauty space is challenging for emerging brands, while the industry is saturated with large brands that have even larger ad spends. If you took my advice from the beginning of this guide, you’ve likely nestled into a particular segment of beauty with less competition. Your niche audience may be smaller, but maybe you’ve identified them as underrepresented and looking...