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Diversity Matters: This Makeup Brand’s Movement for Inclusivity
It all started with a movement Felix: Tell us about the blog and Instagram account that came before MFMG Cosmetics. Tomi: The Instagram page actually started first. And what I was doing at the time was sharing content geared towards women with darker skin tones. I was actually sharing different makeup artists around the world that were doing great work and promoting them, shouting them out,... -
Meet the Beauty Business Experts
We interviewed four beauty founders who sell makeup online (and in-store) to hear first-hand about their experiences building makeup brands. Joanna Rosario-Rocha and Leslie Valdivia Founders, Vive Cosmetics As first generation Latinas, Joanna and Leslie wanted to build a cosmetics brand that represented their culture and community. They launched Vive as a side hustle, with a small business loan and no industry experience, bootstrapping and... -
Powering the Pout: The (Other) Woman Behind Kylie
Kylie Jenner emerges from the double-doors of her brand’s Manhattan pop-up shop into a street filled with her fans. Beside her is Laura Nelson, a name and face likely unknown to the masses who came here for the lipstick. That lipstick, though, is the result of a collaboration: Kylie’s vision and Laura’s 17 years of experience in the beauty business. In 2014, her own business sprung...