Business and Marketing » cosmetic business

In a world still deeply affected by the covid-19 pandemic, however, vaccines offer real hope for a better future, with consumers looking forward to returning to normal while reassessing their expectations for cosmetics and personal care products. The recent period has also led most of them to try new retail channels and enhance the ethical expectations of the brand. In a recent report, organizations...

Starting your own makeup line can range in difficulty from simple (reselling, making basic lip balms from your kitchen) to complex (developing formulations in partnership with a manufacturer). How you decided to produce or procure products for your store will depend on your time, skill level, and funding as well as the complexity of your product’s formulation. Here we’ll explain four ways to produce—or...