Business and Marketing » eyeshadow palette

Private label cosmetics are makeup and skincare products made by a manufacturer but sold under your own brand. This allows salon owners, estheticians, online sellers, and others to build a beauty label without investing in formulating, testing, and production. If you’re ready to build your own beauty brand, we’ll show you how to get started in 5 easy steps. Whether you’re a veteran seller...

Starting your own makeup line can range in difficulty from simple (reselling, making basic lip balms from your kitchen) to complex (developing formulations in partnership with a manufacturer). How you decided to produce or procure products for your store will depend on your time, skill level, and funding as well as the complexity of your product’s formulation. Here we’ll explain four ways to produce—or...