Industry Knowledge

The beauty or personal care market is showing a significant upward trend today. It is also considered part of the industry group that is always needed. The beauty industry continues to expand with the development of time and process, creating new spaces for more entrepreneurs to join the party. Moreover, this increases the variety of products and services for potential customers, which is a...

        The cosmetics industry is worth several billions of dollars, and there is still room for more manufacturers, retailers, and other stakeholders to meet the ever-growing demand for cosmetic products. So, if you are considering starting your own cosmetics business, you are on the path to making profits as long as you do it right.         The cosmetics industry...

Here is our guide to colour theory for makeup artists. Colour theory is one of the principal foundations of everything that the makeup artist does. For example, successfully recognising and matching a client’s skin tone and underlying tones needs an understanding of colour. Likewise, good corrective and camouflage makeup, enhancing or complementing natural colouring, blending in prosthetic pieces and creating realistic casualty effects also...