Business and Marketing

S (strengths): Cosmetics are daily necessities, have a wide range of consumer groups, and have a large and stable user market. With the personalized needs of consumers, more and more types of products, the cosmetics industry is thriving. Lian Ming, secretary of the board of directors of Marumi, said: The growth trend of the entire industry is very obvious. There are more and more...

With the improvement of people’s living standards, people’s demand for cosmetics is also increasing. Over the years, the overall scale of China’s cosmetics industry has continued to develop rapidly, and the market is full of vitality. Whether it is from technology to product, from market to marketing, from channel to sales, the blowout golden development opportunities coexist with fierce challenges brought by market competition....

Is cosmetics research and development very profitable, after all, the products are so expensive? I always see that the products are substandard on the Internet. Is the cosmetics deep? Is there a future in this business? How big an industry is, thousands of companies are constantly changing every day, and I have been in the industry for a few years. I can only give...